Data For Revenue

Helping small publishers use data to find your audiences and how they can generate revenue. Being smart with data doesn't need to be complicated!

We Help Publishers to:

Collect Data You Need

Use different sources to determine your audience's:

Attitudes
Behaviors
Geographic locations
Demographics

Connect It

Connect your data across your platforms

Action It

Key Answers
Segmentation
Stragegy/ Roadmaps

Regina Clarkin, Publisher
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"Upside Analytics made it easier for us to leverage data we had but didn't have time to analyze. They help us identify and target the audience that is most likely to support our work financially. Both revenue growth and donor retention are going up.”

The Peekskill Herald wanted to leverage its data to understand their user base and raise more audience revenue.
Upside connected Google Analytics, Mailchimp, and Stripe data to segment their audience and determine who to focus on.
The results:
Improved Engagement: a 20% higher rate in email engagement among target segments
Increased Conversion Rate: more than double from 5% in Sept to 11% in Nov for the target segment

Our experience with smart people in the subscription business

260%

Growth in paid subscribers and donors over 4 yrs

Years of analytics and insights experience

3 data types to start a smart segmentation

Schedule a demo

Meet One of Our Founders

Nick Nyhan

25 years of data / analytics experience, including with The New York Times on audience revenue.
Taking what he saw working with larger publishers and make possible for smaller ones.
As a small business founder, he knows things need to be doable, simple, and cost-effective.
The son of Boston Globe reporter/columnist, Nick appreciates the value of local news.
Speaker at industry events on first party-data, audience insights and revenue, innovation.