Upside Analytics

Small and local news are democracy-enhancing businesses that need to be sustained

Leverage Data

You got their email, but what next? Figure out who will subscribe or donate and what to charge or suggest.

More?

Use Your Platforms

We can get more value from features in the email and payment platforms you're already using.

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Improve Conversion

Get more reader revenue by being smarter about who to ask and how.

More?

Avoid complexity

Our Approach

Smart, simple and affordable

We help find the optimal audience segments and optimal price. It's done by connecting registration, modals and email across platforms that publishers already use and leverage different data types to make segmentation smarter.

Use What You Have

We have built and implemented our solution into some leading publishing platforms so you dont need to buy a whole new system.

About Us

We've done it for the big publishers - 30 years of analytics and insights expertise with leading publishers and platforms.

Paywall Platform:

Connecting Registration, Modals and Email with Piano

Useful Shared Data:

There are many good data sets that already exist which can be helpful.

Small Data Is Big Again:

First party data is critical for reader revenue, ad revenue, and paid subscriptions (blog post).

Start With One Question:

Get the “why” behind behavioral “what” data.

Growing is hard. Let us help!

We fit all sizes

Whether you're just starting out or trying to hit the next big milestone as a brand, we're here for you.

We understand the wildly different needs of different sized brands. Our crew of creative folks, money-makers, planners, and general caffeine addicts specialize in their functions and you can ask us for as much or as little support as you need.

We fit all sizes

Whether you're just starting out or trying to hit the next big milestone as a brand, we're here for you.

We fit all sizes

Whether you're just starting out or trying to hit the next big milestone as a brand, we're here for you.

Read the blog

Still have questions?

We have (almost) all the answers

General

What is Upside Analytics?

An early-stage company founded by experienced people in analytics, data, and publishing space who have built established tools in the past and created companies around it.

What is the tool?

An easy to use and affordable analytics and activation module built on platforms publishers already use. It combines a few key data elements to segment users, identify the optimal audience, test offers by segment, and improve paid subscription and donation rates.

How do you know it's working?

Two ways: 1) Successfully creating the segmentation using the data below. 2) Having a comparison of conversion rates to determine impact of segmentation vs general average at same time.

What is the methodology?

A simple formula to assign users into segments based on 3 data types. Very straightforward.

Partnering

Are you accepting pilots?

Yes, we are!

Is there a cost?

We will do pilots for free for qualified publishers.

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They registered, now what?

Small and local news are democracy-enhancing businesses that need to be sustained

Leverage Data

Use Your Platforms

Improve Conversion

Our Approach

Smart, simple and affordable

Use What You Have

About Us

Our experience with smart people in the subscription business

Paywall Platform:

Useful Shared Data:

Small Data Is Big Again:

Start With One Question:

Growing is hard. Let us help!

Always learning and improving

No templatized hackjobs

Quick and efficient processes

Whether you're just starting out or trying to hit the next big milestone as a brand, we're here for you.

Whether you're just starting out or trying to hit the next big milestone as a brand, we're here for you.

Whether you're just starting out or trying to hit the next big milestone as a brand, we're here for you.

Still have questions?

General

What is Upside Analytics?

What is the tool?

How do you know it's working?

What is the methodology?

Partnering

Are you accepting pilots?

Is there a cost?

Stop wasting time, start scaling your business with Upside Analytics.

Company

About

Blog

Other