What We Do

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Empowering News Organizations and Non-Profits for Sustainable Success
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Comprehensive Consulting and Support Services

Our team of experts provides comprehensive guidance and support every step of the way to help news organizations and non-profits succeed in today's ever-changing media landscape.

  • Audience Development

    Reach the right audience for your news organization or non-profit. Services include:

    Implementing best practices for growing traffic

    Segmenting your audience to reach the right people

    Upgrading your website analytics from UA3 to GA4 to gain deeper insights into behavior and preferences

  • Loyalty Development

    Inspiring reader loyalty is key to building a sustainable revenue stream. Services include:

    Developing innovative products and strategies that inspire reader loyalty

    Driving subscriptions to your newsletters and other offerings

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    Sustainable Revenue

    Our goal is to help you build a sustainable revenue stream for long-term success. We use proven strategies to convert readers into sustaining financial contributors.

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Our Segmentation Tool

Our segmentations is based on 30 years of experience with major digital platforms

We make this segmentation easy and straightforward to implement, leveraging engagement data and geographic and attitudinal data to create a prioritization and testing framework.

  • data to insights

    Problem: The Data Dilemma

    Local news and non-profits may lack data  or are just not sure what to do with the volumes of data to to make informed decisions about their audience

  • connect email and payment systems

    Solution: Connect the Dots

    Upside connects existing email and payment systems, giving a more complete picture of the audience to optimize revenue

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