For many years, local newspapers have long played a vital role in keeping communities informed and connected. However, with the rise of digital media and the decline of print journalism, many local newspapers have struggled to keep up with the demands of a rapidly evolving media landscape. Leveraging first-party data to build a smarter segmentation can lead to more personalized experiences and eventually to more audience revenue.

The Upside Analytics journey framework for smaller/medium sized publishers to map their tactics and KPIs, now and in the future. This example shows three levels of publisher journey and how the tactics, KPIs change depending on their level. But also how the $ ARPU and Conversation Rates change over time as reach, sophistication, revenue streams and data capabilities evolve. A blank customizable version of the framework is available.

From demographics and reading habits to feedback and complaints, gaining insight into your customer base can help you better serve their needs and grow your subscriber base.

Upside Analytics is proud to be part of the team that launched the First Black Media Initiative Bridge Project: Audience Revenue Cohort with Craig Newmark Graduate School of Journalism at CUNY.

Non-profit news organizations that support research and provide resources for news organizations and journalists are important because they play a crucial role in promoting and maintaining the health of the news industry.