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30 Years of Analytics and Insights Expertise with Leading Publishers and Platforms

Meet The Team

Nick Nyhan Founder

Nick Nyhan

Managing Director and Co-Founder

Nick is a data entrepreneur, political activist, and son of a 30 year journalist for The Boston Globe.  After working in politics, Nick got into the business side of publishing when he formed Dynamic Logic, an analytics firm later acquired by Kantar in 2005.  Nick eventually became the global Chief Digital Officer at Kantar and CEO of WPP's Data Alliance with clients that included The New York Times, P&G, Amazon, Google, and Spotify.

Lisa Hancock Founder

Lisa Hancock

Managing Director and Co-Founder

Lisa Hancock is a technology entrepreneur who provides effective, affordable, and sustainable tech solutions to purpose-driven businesses. Prior to founding three technology companies, Lisa was the executive director of customer experience at Lucid, a global market research platform, and vice president of business operations at Kantar Millward Brown’s Safecount digital data collection group.

Meet our Advisory Board

Advisory Board for Upside Analytics

Carlos Sanchez

Carlos is an entrepreneur who grows new digital businesses that challenge traditional industries. He co-founded The Data Republic which revolutionized the media research industry in Spain with Tuitele, a pioneering Social TV analytics solution. After acquisition by Kantar, Carlos became Global Director at Kantar’s Media Division, building its Social TV business in 15 countries.  He later led innovation efforts as Global Director of the Incubation Hub.

Advisory Board for Upside Analytics

Rachel Davis Mersey

Rachel is an Associate Dean at the Univ. of Texas at Austin where she holds appointments in both the Moody College of Communication and the School of Journalism.  As the author of Can Journalism Be Saved? Rediscovering America’s Appetite for News, Rachel is pioneering new ways of evaluating opportunities, collaborating with colleagues to examine the community infrastructure variables that are correlated with healthy local media markets.

Advisory Board for Upside Analytics

Denise Warren

Denise has been an Executive at the New York Times where she launched and led the digital subscriptions business and at Tribune Publishing where she transformed their subscription operation. She currently sits on public and private boards and consults with publishers on their digital subscription businesses. Current and former clients include: The Guardian, Forum Communications and GFR Media.

Advisory Board for Upside Analytics

Mebrulin Francisco

Meb is a Managing Partner at GroupM where she helps clients develop smart strategies and tell-stories using data.  Having worked on large-scale assignments connecting CRM to media to measurement, Meb is an expert at assessing the goals as well as the practical realities of data plans from both the advertisers and the media publishers perspectives.  She knows what data is critical and what it can/can't do for business leaders.