From demographics and reading habits to feedback and complaints, gaining insight into your customer base can help you better serve their needs and grow your subscriber base.

Non-profit news organizations that support research and provide resources for news organizations and journalists are important because they play a crucial role in promoting and maintaining the health of the news industry.

Getting people to register is THE way for publishers to do the right thing: serving their readers who need accessible (no-cost) news AND for their business which needs revenue to sustain local journalism.

Got to be honest . . . Sometimes when we tell people what Upside Analytics is focused on, that we are trying to help local news publishers get more subscriptions, some wonder why . . . Here are our answers: