It's not as simple as CandyLand :-) ...... but we liked the metaphor as a starting point to discuss various steps for publishers to consider in their quest for more audience revenue.
We were recently asked by CUNY Center for Community Media and their members of the Black Media Institute to provide a roadmap for smaller publishers on the key steps along the journey to more audience revenue. We thought a lot about what we knew and experienced from other publishers, as well as what has been shared publicly from others. From that, we created a set of slides to help a publisher to identify where they were, how to answer key questions, and get to the next step.
Some of the questions we covered:
It includes case-study examples, references to great published research from variety of sources, and links to more detailed info. If you wanted a full copy of the slides, or to discuss it, please contacts us firstname.lastname@example.org