Approach & Technology: Our Unique Methodology

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Our modular tool is designed to help publishers and non-profits find and convert more registrants to paying subscribers and donors, leveraging platforms publishers already use and minimizing risk and expense.

Our segmentations is based on 30 years of experience with major digital platforms

We make this segmentation easy and straightforward to implement, leveraging engagement data and geographic and attitudinal data to create a prioritization and testing framework.

Problem: The Data Dilemma

Local news and non-profits often lack the data and insights or just now sure what to do with it to to make informed decisions about their audience.

Upside connects to existing email and payment systems, giving a more complete picture of the audience to optimize revenue

Solution: Connecting the Dots

Supporting Solutions to Enhance Your Audience Revenue

Our Opportunity:  Maximizing Revenue with Upsde

Our Opportunity: Maximizing RevenueAt Upside, we're committed to helping our partners maximize revenue and achieve their business goals. By working together, we can help you unlock the full potential of your audience and demonstrate the continued benefits of our platform.
Interested?

Unleashing the Power of Smarter Segmentation with Multi-Data Integration

Benefits

Leveraging data types to make segmentation smarter: Survey, Engagement, Geo

Integrating software publishers already use and extracting more value from it

Fill the gaps between payment platform and email systems

Doesn’t require specific expertise or a big team

Built with smaller publishers in mind

Get beyond payers and non-payers

Avoid complexity

Our Approach

Smart, simple and affordable

We help find the optimal audience segments and optimal price. It's done by connecting registration, modals and email across platforms that publishers already use and leverage different data types to make segmentation smarter.

Use What You Have

We have built and implemented our solution into some leading publishing platforms so you dont need to buy a whole new system.

About Us

We've done it for the big publishers - 30 years of analytics and insights expertise with leading publishers and platforms.

Growing is hard. Let us help!

Always learning and improving
No templatized hackjobs
Quick and efficient processes
We fit all sizes

Whether you're just starting out or trying to hit the next big milestone as a brand, we're here for you.

We understand the wildly different needs of different sized brands. Our crew of creative folks, money-makers, planners, and general caffeine addicts specialize in their functions and you can ask us for as much or as little support as you need.
We fit all sizes

Whether you're just starting out or trying to hit the next big milestone as a brand, we're here for you.

We understand the wildly different needs of different sized brands. Our crew of creative folks, money-makers, planners, and general caffeine addicts specialize in their functions and you can ask us for as much or as little support as you need.
We fit all sizes

Whether you're just starting out or trying to hit the next big milestone as a brand, we're here for you.

We understand the wildly different needs of different sized brands. Our crew of creative folks, money-makers, planners, and general caffeine addicts specialize in their functions and you can ask us for as much or as little support as you need.

Still have questions?

We have (almost) all the answers

General

What is Upside Analytics?
An early-stage company founded by experienced people in analytics, data, and publishing space who have built established tools in the past and created companies around it.
What is the tool?
An easy to use and affordable analytics and activation module built on platforms publishers already use.  It combines a few key data elements to segment users, identify the optimal audience, test offers by segment, and improve paid subscription and donation rates.
How do you know it's working?
Two ways: 1) Successfully creating the segmentation using the data below. 2) Having a comparison of conversion rates to determine impact of segmentation vs general average at same time.
What is the methodology?
A simple formula to assign users into segments based on 3 data types.  Very straightforward.

Partnering

Are you accepting pilots?
Yes, we are!
Is there a cost?
We will do pilots for free for qualified publishers.
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Stop wasting time, start scaling your business with Upside Analytics.

Grow faster with a company that helps you convert more customers.
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Contact us
Say hi to your new subscriber or donor
info@upsideanalytics.io
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