ARC XP and Upside on how publishers can crawl, walk, run with 1st party data. It doesnt need to be complicated to do good things. Sequencing and stages helps.

The Upside Analytics journey framework for smaller/medium sized publishers to map their tactics and KPIs, now and in the future. This example shows three levels of publisher journey and how the tactics, KPIs change depending on their level. But also how the $ ARPU and Conversation Rates change over time as reach, sophistication, revenue streams and data capabilities evolve. A blank customizable version of the framework is available.

A way for smaller publishers to see the steps on the journey to more audience revenue.

First party data. Email. Surveys. Panels. Small data. These were once relegated to being boring and old school when "big data" was the new way.

Part of being more data savvy is being able to put things in context. You have a number, is it good, bad?