Sample Yield Calculator

Maximize the effectiveness of your A/B tests in 3 steps

Optimize your tests, save valuable time and resources, and make informed decisions that drive the success of your content and enhance your impact in the local news community
Input your monthly visitors and margin of error
Estimate the minimum sample size required to achieve statistically significant results
Use that info to plan what to test and when
Created by:
More information

A/B Testing Basics

Refresher on AB A/B testing from Harvard
Learn

Refresher on A/B Testing

Century-old method, now optimizes digital content, watch for common pitfalls.
15 Steps to the Perfect A/B Test
Design

15 Steps to the Perfect A/B Test

Preparing for an A/B test? Keep this handy guide to ensure optimal outcomes during each stage.
Google News Initiative GNI and A/B Testing
Expand

GNI and A/B Testing

See how Google News Initiative suggesting fine-tuning the mix between advertising and subscriptions revenue