From demographics and reading habits to feedback and complaints, gaining insight into your customer base can help you better serve their needs and grow your subscriber base.

Upside Analytics is proud to be part of the team that launched the First Black Media Initiative Bridge Project: Audience Revenue Cohort with Craig Newmark Graduate School of Journalism at CUNY.

Non-profit news organizations that support research and provide resources for news organizations and journalists are important because they play a crucial role in promoting and maintaining the health of the news industry.

Upside Analytics selected to help lead audience revenue program for 6 publishers.

A way for smaller publishers to see the steps on the journey to more audience revenue.

First party data. Email. Surveys. Panels. Small data. These were once relegated to being boring and old school when "big data" was the new way.