A Framework for Publishers To Map Their Journey on Innovation, Tactics, Data, and KPIs
The Upside Analytics journey framework for smaller/medium sized publishers to map their tactics and KPIs, now and in the future. This example shows three levels of publisher journey and how the tactics, KPIs change depending on their level. But also how the $ ARPU and Conversation Rates change over time as reach, sophistication, revenue streams and data capabilities evolve. A blank customizable version of the framework is available.