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Platform
Up and Running: Upside works with 6 Black Publishers via CUNY
Nick Nyhan
Insights
10 ways to learn more about your customers
Lisa Hancock
Platform
Announcing the Audience Revenue Cohort: Six Black-Led Newsrooms Selected
Lisa Hancock
Insights
Why Non-Profit News Organizations That Support Research are So Important
Lisa Hancock
Platform
Up and Running: Upside works with 6 Black Publishers via CUNY
Nick Nyhan
Data
The Journey to More Audience Revenue
Nick Nyhan
Data
Small Data is Big Again
First party data. Email. Surveys. Panels. Small data. These were once relegated to being boring and old school when "big data" was the new way.
Nick Nyhan
Insights
Registration Is The Key
Getting people to register is THE way for publishers to do the right thing: serving their readers who need accessible (no-cost) news AND for their business which needs revenue to sustain local journalism.
Nick Nyhan
Data
Sharing Data Between Local News Orgs
Part of being more data savvy is being able to put things in context. You have a number, is it good, bad?
Nick Nyhan
Insights
Why Are We Doing This?
Got to be honest . . . Sometimes when we tell people what Upside Analytics is focused on, that we are trying to help local news publishers get more subscriptions, some wonder why . . . Here are our answers:
Nick Nyhan
Platform
Connecting Registration, Modals and Email with Piano
We proved we could implement this in Piano’s system and could make it available to Piano’s clients.This is our initial Proof of Concept using Piano's Composer and ESP.
Lisa Hancock
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