First party data. Email. Surveys. Panels. Small data. These were once relegated to being boring and old school when "big data" was the new way.

Getting people to register is THE way for publishers to do the right thing: serving their readers who need accessible (no-cost) news AND for their business which needs revenue to sustain local journalism.

Part of being more data savvy is being able to put things in context. You have a number, is it good, bad?

Got to be honest . . . Sometimes when we tell people what Upside Analytics is focused on, that we are trying to help local news publishers get more subscriptions, some wonder why . . . Here are our answers:

We proved we could implement this in Piano’s system and could make it available to Piano’s clients.This is our initial Proof of Concept using Piano's Composer and ESP.